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Cognitive Architecture™What is the Mechanism of Action (MOA) of your adherence program?Your customers' decision-making process can be scientifically proven . . . . . . mathematically weighted. . .  When you know the real drivers of your customer base, you can motivate radical behavior change Applications include: Adherence Driver Evaluation
Pharmaco-Economic Decision-Making Models
Corporate Reputation Modeling
Any deep rooted behavior that’s tough to change!
The time for evidence-based marketing is now Validated psychometric scales are used to assess your consumer base Scientific models of behavior are used to resolve your customers disengagement once and for all
A successful model (p<.05) of your market gives you the essential framework for communication, motivation and, most importantly, behavior modification to yield 14:1 ROI
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PRODUCTS & SERVICES“A scientific understanding of the patient’s approach to adherence is long overdue. Dr LaFountain’s work will go a long way in improving patient support.” — Dr Ann Partridge, Dana-Farber |